North By NorthBest; Digital: The center of your marketing

Is that yellow pages ad working for you? How many new customers did you get with that direct mailer? That full page magazine ad is beautiful but did it work? If you don’t know the answers to thosequestions, you are not alone. Online marketing is the only medium that can be truly measured and ifleveraged properly, will provide you the answers to the success (or failures) of your offline marketing efforts. An integrated campaign doesn’t simply mean that you are attempting to reach your potential customers using many forms of media. An effective integrated campaign uses all mediums working together to engage your prospects. In this session you will learn how to change your thinking tostart with digital online marketing and build supporting offline marketing that drives traffic to where it can be measured. The next time you are asked if your print, radio or TV are working, you will have the answers. Learn more about this presentation and more at www.northbynorthbest.com