Lunchtime Learning: Beyond the Ring Light: How to tell a business story with video
Class Description: Many businesses shy away from video – the idea of extra costs, not understanding return, and not knowing what to say to make the money and effort worthwhile. Michelle will help set attendees' minds at ease as they consider adding video to their marketing efforts. Students will learn how to develop a compelling story, how to use their current equipment and capabilities to tell that story, and how to utilize video assets in their marketing strategy. Business owners, marketing managers, and anyone involved in online communications will especially benefit from this class.
Register by Monday, November 1 to be included in the lunch count.
Your Speaker: Everything Michelle is good at came from failure. Her quilting never wins any awards and her MarioKart score is the lowest in her family. Digital marketing is her third career and the one she isn’t paying student loans for.
Yet, Michelle has turned her failure into BadCat Digital, a thriving digital marketing agency that continues to grow. Using her knowledge of, and grudging respect for, Google and social media companies, Michelle helps businesses create a strong online presence. From getting clients to rank better on Google search results to discovering creative ways to communicate their brands on social media, Michelle has helped hundreds of businesses in the last 10 years grow through their digital marketing. The BadCat Digital Team has enjoyed tremendous growth every year and is developing into a strong player in the digital marketing landscape.
She’s still terrible at MarioKart, but great at making brands stand out online!