Lunchtime Learning: They Like Us! Now What?: Building Your Org's Social Media

You did it; your clients, customers and constituents follow you on Facebook, Twitter, Instagram and every other social media network out there. Now what? Learn how to set goals, build a strategy and track outcomes for your organization's social media efforts. 

Tiffany Clements is the College of Saint Benedict and Saint John's University all-time greatest-well, first and only-social media specialist. Over the course of nearly 10 years in digital marketing, she has found capturing and sharing easy-to-understand, data-driven results is the best way to convince people to pay you to spend 40+ hours a week on Facebook.